Digiday Research: Publishers look to branded content and video to grow revenues
At the Digiday Publishing Summit last month in Vail, Colorado, and at Digiday Publishing Summit Europe in Monaco in February, we sat down with 133...
Category: Digital Marketing News
Mariah Carey’s ‘accidental’ hostel stay goes viral
Hostelworld’s celebrity campaign out of Lucky Generals continues to make you look: Its latest online ad, juxtaposing Mariah Carey with accomodations she would never ordinarily...
Comcast to include Netflix subscriptions in its cable packages
Comcast will add Netflix to subscription packages across the country, giving the world’s largest streaming platform another way to boost its viewer base in the...
Digiday Research: Brands are relying less on retailers
At the Digiday Retail Summit in February in Austin, Texas, we sat down with 53 retail executives to learn about how Amazon affects their businesses....
Nike’s Tiger Woods ad makes the Viral Video Chart
When Tiger Woods returned to the Masters for the first time in three years, following a string of injuries and scandals, Nike marked the occasion...
Digiday Research: Transparency and campaign performance are media buyers’ top concerns
At the Digiday Media Buying Summit last month in New Orleans, we sat down with 63 media-buying executives to learn their biggest concerns about the...
Ads or not? DJ Khaled faces scrutiny over social media posts plugging booze brands
A collection of watchdog groups has done the impossible: They slowed down DJ Khaled’s brand plugs on social media, at least for alcohol. The hip...
‘We’re not chasing audiences’: Eurosport on its pivot to streaming
Broadcaster Eurosport wants to pivot from a second-tier sports channel to a top-level streaming service. The switch is the only strategy the business believes it...
Mark Zuckerberg can slide out of DMs and soon you can, too
DM or not DM? Facebook will let anyone delete their messages after they have been sent. Credit: Illustrated gif by Ad Age Mark Zuckerberg had...
Reddit ad for racist site urges whites to ‘continue their lineage’
An ad that ran on Reddit touted a dating site for “white Europeans” that warns, “Dear women of the West: Without white children we will...
Trump’s campaign said it was better at Facebook. Facebook agrees
Donald Trump’s presidential campaign has boasted often that it made better use of Facebook’s advertising tools than Hillary Clinton’s campaign did. An internal Facebook white...
Publishers that mastered fleeting news feed video views try to master appointment viewing
In the autumn of 2015, when CNN launched Great Big Story as its distributed media play, the Facebook news feed was where the action was....
Why Brands Should Care About Emotion on Social Media
.facebook-mobile { display:none; } Continue reading at AdAge.com Via AdAge
As fallout from Facebook and Cambridge Analytica continues, marketers shrug
Though marketers such as Mozilla and Pep Boys have said they’re pulling spending on Facebook ads at least for now, advertisers across the board are...
Apply for a complimentary pass to the Digiday Programmatic Marketing Summit Europe
The post Apply for a complimentary pass to the Digiday Programmatic Marketing Summit Europe appeared first on Digiday. Via DigiDay
Facebook starts fact-checking political photos and videos
Facebook, seeking to calm escalating concerns about leaks of user data and election meddling on its social network, said it has started fact-checking photos and...
