Category: Data Driven Advertising

AdExchanger | In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise. But TV tune-in, that mainstay...

. Almost nine-in-ten (88%) believe that blockchain technology has the potential to […] The post Blockchain Can Revolutionise Marketing; US Leads Europe in Smart Home...

strong>Cannes Lions International Festival of Creativity is a mecca for innovative and visionary minds to celebrate the very best in creative advertising; it is the...

Digital’s credibility has been put in doubt in recent months, mostly because of a domino effect that has driven advertisers around the world to review...

Focus on Header Bidder Technology and Customer Service Pays Off SINGAPORE – PubMatic, the automation solutions company for an open digital media industry, announced that its...

strong>Digital audio has been transformed from a nascent advertising and publishing channel to a booming industry in just three short years. Oliver Deane (pictured below),...

AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Business Insider’s Jana Meron is a big booster of ads.txt, the new IAB-backed...

Cologne – The partnership launched this month marks a milestone in Ligatus’ engagement in the programmatic native market, that started over a year ago. With DoubleClick...

Much has been made of ad tech’s new strategic buyers. With the demise of traditional buyers, like AOL and Yahoo, and the departure of Google,...

, in […] The post The Rise of the Ecommerce Shopping Holiday in China appeared first on ExchangeWire.com. Via ExchangeWire

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tom Noyes,...

on their devices, providing advertisers […] The post 3 Tips for Guaranteeing Location Data Accuracy appeared first on ExchangeWire.com. Via ExchangeWire

. Seven-in-ten (71%) of Brits now associate […] The post Consumers Equate Ads with Fake News; Email Still Delivering Results appeared first on ExchangeWire.com. Via...

AdExchanger | RTB whiz Neal Richter is the new CTO at Rakuten Marketing, the marketing solutions subsidiary of Japanese ecommerce giant Rakuten. Richter, who serves...

AdExchanger | Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can...