Comic: Targeting Millennials
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Category: Data Driven Advertising
McDonald’s Is Changing Its Agency Partnerships; Mobile Customer Data Platforms Are Going Strong
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold The Bun McDonald’s is slashing the number of creative agencies servicing its...
The Value of Data: It’s Not All Doom & Gloom on the High Street
, Rue 21 closed stores, and Debenhams is closing stores to focus on a more digital approach. Many retailers are failing to meet consumer expectations by...
Premium Publisher Co-Operative 1XL Partners with AudienceProject to Guarantee Audience Transparency
Unique access to sociodemographic data will allow regional media to sell audiences at scale London: Premium local news publisher co-operative 1XL, the UK’s second largest source...
Challenges Are Necessary for Evolution: Q&A with Dora Lakatos, Glispa
strong>Speaking to ExchangeWire, Dora Lakatos (pictured below), SVP global growth, Glispa, discusses current trends in mobile ad tech, operating a global company from an as-yet...
Marketing in the Time of Brexit & Trump: Which Path Should Brands Take?
strong>How does the political landscape impact marketing? Maria Pousa, CMO, Integral Ad Science, explores the fundamentals brands must keep front-of-mind during changing political times and argues...
The Top 10 Programmatic Publishers
AdExchanger | By Sarah Sluis, Kelly Liyakasa and Alison Weissbrot Some publishers excel in programmatic in ways that make buyers take notice. The best way...
The Walled Castles & the Rise of the Customer Data Platform
, argues that continued consolidation between ad tech and martech will give rise to customer data platforms to aid the match rate challenge. However, with more...
Telefonica Acquires Terra Networks; Digital Ad Revenues Grow by 13% in Peru
strong>In this week’s LATAM Roundup: after announcing the end of its operations in seven countries, Terra Networks announced the selling of their remaining services by...
VC Video Investments Go Over The Top
AdExchanger | Although early video investments (and acquisitions) were focused on the desktop, a new influx of funding is pivoting to channels like over-the-top TV....
Is Programmatic Effective?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
mediasmart Partners with adsquare for Enhanced Moment Marketing Capabilities
London – mediasmart Mobile has partnered with mobile-first data exchange adsquare, to enrich the bidding process for the mobile DSP’s customers in real-time – allowing mediasmart customers to target...
Programmatic Direct Mail Continues the Conversation Offline: Q&A with Lewis Gersh, PebblePost
strong>Marketers have long considered direct mail an integral part of their marketing mix, and even as digital advertising formats have taken over, direct mail advertising...
FreeWheel Council for Premium Video Expands into Europe; comScore Receives ABC Certification for Video Viewability
lass=”p10″>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: FreeWheel Council for Premium Video expands into Europe; comScore...
The China Challenge: Lessons From Criteo’s Quiet Exit
AdExchanger | You’ve got to be a tough cookie and have good fortune to crack the China market. And success in other regions is not...
The Marketer’s Guide To Blockchain
AdExchanger | Blockchain, an unmodifiable and unbreachable digital ledger, was conceived 10 years ago to support the cryptocurrency bitcoin. But it has since seeped into...
