Will Agency Media-Buying Groups Become Extinct?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Category: Data Driven Advertising
APAC Agencies Must Be More Than Just Media Buyers
strong>Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic and, if not, provide help...
The Quieting of Agency Programmatic Offerings Has Been Notable: Q&A with Nick Graham, Huawei Technologies
Advertising strategies for global brands require complex planning and execution. How has the advent of programmatic technology changed this process? ExchangeWire speaks with Nick Graham,...
Tapad Partners with Sojern to Simplify the Complex Travel Consumer Journey
Tapad Device Graph™ and Sojern’s Mobile Offering Unify Travel Intent Signals; Achieve Amplification Rate of More Than 600 Percent NEW YORK – Tapad, the leader...
With Latest Safari Release, Apple Fixes Its Cookie Glitch
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Judge, Jury & Executioner: Google’s War Against Ad Blocking
new tools for publishers, as well as a roll-out of a pseudo ad-blocking tool to stop ads showing on websites that are not compliant with...
Adobe Doubles Down On Academia To Get Smart About AI And Algos
AdExchanger | Adobe is looking to get schooled on AI and data science. While many technology giants foster relationships with academics by offering them lucrative...
GroupM Adjusts UK Ad Spend Forecast; Triton Digital Launches Audio SSP
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad spend growth slower than expected;...
Data Helps Dating App WeMeet Spark A Long-Term Relationship With Users
AdExchanger | The best-laid plans of app developers are often belied by the actions of actual users. When Guy Tal, CEO of Bel Media Group,...
IAB Tech Lab Releases Header Bidding Technology Standard for Public Comment
New Global Standard Will Institute a Unified Technical Foundation to Allow for Expansion and Innovation in the Dynamic Header Bidding Arena NEW YORK – The...
Changing Channels; Comfort Buying on Smartphones
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Cannes: Leo Burnett Gets Creative With Data
AdExchanger | Leo Burnett, one of the most iconic advertising agencies in the game, is evolving the way it thinks about creative. “I’ve been focused...
IP Targeting for B2B Campaigns is the Only Way To Go: Q&A with Ray Kingman, Semcasting
Cookie-based targeting has always been synonymous with online advertising; but IP targeting is quickly gaining a foothold as the industry continues to innovate and change....
5 Reasons Why Exchanges Are Signing Up For Amazon TAM
AdExchanger | Amazon’s Transparent Ad Marketplace (TAM) is the new kid on the block. But like with most of its endeavors, Amazon is readying itself...
Programmatic Creative Adds Spice To McCormick’s Campaigns
AdExchanger | Spice manufacturer McCormick’s online ads draw in consumers with recipes that include unexpected but on-trend pairings, like a Greek yogurt taco dip. But...
1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes and Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile
IAB Global Research Shows Mobile Web Is Preferred for Functional Tasks and Utility, While Mobile Apps Are Favored for Entertainment and Social Activities NEW YORK...
