Programmatic Predictions Then & Now: Reflections from Cannes
strong>Cannes Lions International Festival of Creativity is a mecca for innovative and visionary minds to celebrate the very best in creative advertising; it is the perfect environment to reflect on progression across the industry and look to where it’s heading. With programmatic becoming a more prominent feature not only in advertising, but at Cannes Lions itself, Tim Webster, CSO & Co-Founder, The Exchange Lab takes the opportunity to look back at predictions shared at the start of the year, to see where […]
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