A Few Good Reasons To Confront Digital Advertising’s Essential Truths
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Category: Data Driven Advertising
Podcast: Don’t Call MDC Partners A Holding Company
AdExchanger | Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “I don’t even use the term ‘holding company,’” MDC Partners CEO Scott Kauffman...
It’s Time to Trust the Video Everywhere Environment: Q&A with Josh Speyer, AerServ
strong>Speaking to ExchangeWire, Josh Speyer (pictured below), CEO, AerServ, discusses the changes mobile publishers can focus on to make it easier for TV dollars to...
Sizmek Agrees to Acquire Rocket Fuel; Media iQ Receives Investment
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sizmek-Rocket Fuel deal; Big investment round for...
Michael Hahn Named Senior Vice President and General Counsel of IAB and IAB Tech Lab
Experienced Attorney Brings Expertise in Addressing Legal Issues Affecting Trade Organizations and the Digital Advertising Industry NEW YORK – The Interactive Advertising Bureau (IAB) and...
Interaction with Information: Making Data More Relevant, Affordable & Scalable
, believes 2017 signals change for the way information is used. Writing exclusively for ExchangeWire, Grieves explains why data at the point of interaction is the...
Why Digital Advertisers Need a Premium Marketplace
strong>There’s one definitive way to address the issues surrounding brand safety and transparency, but the industry’s not set up to deliver it, says Simon Stone,...
Why B2B Marketers Should Test Programmatic TV
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michelle Stewart, Media...
Android And iOS Updates Pump The Brakes On Location Data
AdExchanger | Location policy changes for Apple’s iOS 11 update coming in September and Android O, which is still in developer preview, will alter the...
Rubicon Project Acquires NToggle For $38.5M To Clean Up Bidstream Traffic
AdExchanger | Story updated at 1:40 p.m. Rubicon Project has acquired nToggle, a startup that builds infrastructure to streamline bid requests, for $38.5 million, the...
IAB Tech Lab Releases Revised Podcast Measurement Guidelines for Public Comment
Recommends Process for Improving Measurement & Features Enhanced Podcast Content Metrics Definitions NEW YORK – The IAB Technology Laboratory released an updated version of the...
Meeting Minimum Viewability Standards Ignores 98% Engagement; Q&A with Dave Jacobs, 33Across
, explains that while viewability standards in the industry are being addressed, there is more work to be done to include time in-view to drive...
ROIx Expects to Grow by 20% Expanding in Brazil; IAB Brazil Launches Guide Against Fraud
strong>This week’s LATAM Roundup brings the following stories: the Brazilian video ad tech ROIx expands their commercial team to different regions in the country, expecting to grow...
Third Annual IAB Podcast Upfront Spotlights 13 Leaders in the Field Showcasing New Opportunities for Brands to Tap into the Medium’s Growing Popularity
Slated for September 7, 2017 in NYC with Presenting Companies Authentic (A Podtrac Company), ESPN, Gimlet Media, HowStuffWorks, iHeartMedia, Midroll Media, NPR, Panoply, PodcastOne, Public...
Sizmek Introduces Frequency Capping; Partnership for Eyeota & YouGov
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Frequency Capping at Sizmek; Eyeota-YouGov partnership; Zvelo...
Battle Scars From The Viewability Front Lines
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Aryeh Lebeau, executive...
