Interactive Mobile Video: Buffalo Wild Wings’ Secret Sauce
AdExchanger | Buffalo Wild Wings is leveraging interactive mobile video to extend its TV advertising efforts – and give consumers a chance to play with...
Category: Data Driven Advertising
PubMatic Q2 2017 Quarterly Mobile Index Report Shows Header Bidding Thriving in Mobile Channels
Publishers are seeing significant mobile lift as mobile web header bidding eCPMs rose nearly 150 percent year-over-year in Q2 2017 REDWOOD CITY, Calif. – PubMatic,...
Now & Next: Deep Learning
As our reliance on artificial intelligence (AI) grows, so do expectations that computers will come up with solutions for increasingly complex problems. In order to...
German Court Decides in Eyeo’s Favour; GroupM Softens Viewability Requirements
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad blockers triumph in German court case;...
The Ad Tech Do-Over: What Will You Do Differently With In-App Header Bidding?
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by David Jakubowski,...
Comic: The Blockchain Gang
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Boz Gets A New Gig; Roku Races Ahead
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bozware Facebook’s longtime VP of ad products, Andrew Bosworth, will transition to...
IAB Names Craig Coleman Vice President of Marketing
Senior Digital Communications Leader Will Leverage Expertise in Analytics, Branded Content, Customer Acquisition, Mobile, Social Media & Video to Build Data-Driven Marketing Strategy NEW YORK...
Brand Safety Shifting Towards Content Alignment: Q&A with Tony Chen, Channel Factory
strong>Amidst brands pulling millions of dollars in advertising after being placed next to extremist content on YouTube earlier this year, brand safety remains a top...
The More We Can Predict, The Better We Can Deliver: Q&A with Haylee Adkins, Global Head of Client Strategy, Drawbridge
strong>Data alone doesn’t make marketing relevant. With personalisation at the top of many marketers’ lists, cross-device identity-based marketing is gaining traction. ExchangeWire chats with Haylee Adkins...
TV Advertising Is Challenging, But Measurement Offers A Lifeline
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Laura Joukovski,...
Audiences Flock To Social Video; MEC Poaches Amanda Richman
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cord And Discord Millennials may abandon old-school TV, but there’s a healthy...
DataXu Brings On 4As Vet To Strengthen Self-Serve Agency Relationships
AdExchanger | Demand-side platform (DSP) DataXu hired former 4As exec Peter Kosmala as its VP of platform solutions, the company said Friday. With Kosmala, who...
The Rise of Programmatic E-Commerce
strong>Retargeting has always been used as an efficient tactic for e-commerce campaigns, but can brands use programmatic to replicate retargeting success for prospecting and user-acquisition?...
Native Integration Between Adyoulike & AppNexus; Improve Digital Partners with Digital Element
is to bring the Adyoulike native advertising SSP together with the AppNexus’ platform. Using the OpenRTB 2.3 standard to deliver in-feed […] The post Native...
Grindr Is Using Its Massive User Base To Launch A Publication For LBGTQ Millennials
AdExchanger | The LGBTQ dating app Grindr’s 3 million daily users spend almost an hour per day on the platform, according to the company. But...
