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TV Advertising Is Challenging, But Measurement Offers A Lifeline

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AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Laura Joukovski, senior vice president of media and analytics at TechStyle Fashion Group. Many claim TV advertising is dead, or at least dying. As digital alternatives emerge for advertisers and content consumption patterns shift from… Continue reading »

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Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.