Brand Safety Shifting Towards Content Alignment: Q&A with Tony Chen, Channel Factory
strong>Amidst brands pulling millions of dollars in advertising after being placed next to extremist content on YouTube earlier this year, brand safety remains a top concern for both advertisers and content creators. Speaking exclusively with ExchangeWire, Tony Chen, CEO and founder, Channel Factory, talks about brand safety, content alignment, and how both will continue to shape the industry.
ExchangeWire: How does the brand-safety crisis continue to impact the industry?
Tony Chen: In recent months, the brand-safety crisis has revolved around […]
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