Header Bidding: The Next Trend for Brazilian Publishers
Header bidding has been transforming the digital advertising industry as it replaces the legacy waterfall system, which has been dominating media trading since the dawn...
Category: Data Driven Advertising
Technographic Data Is The Next Frontier For B2B Marketers
AdExchanger | Pacific Data Partners CEO Pieter De Temmerman will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 25-26. Account-based marketing (ABM) may be the...
CEO Armstrong Teases Oath Product Road Map; Amazon Brings Attribution To TV Streaming
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pledging An Oath In a podcast with Recode’s Peter Kafka, CEO Tim...
Headway Announces Expansion into Asia, Opening New Sales Office in South Korea
Seasoned sales executive and digital entrepreneur Jaewon Lee will serve as Senior Sales Director for South Korea Miami, FL – Headway (www.headwaydigital.com), the leading data-driven...
iotec Verified by ABC to JICWEBS Anti Ad-Fraud and Brand Safety Principles
iotec has achieved two JICWEBS Seals of Compliance, as verified by independent auditor ABC, demonstrating it has met industry agreed standards to reduce the risk...
Facebook Avoids A Wash As CPGs Scour The Digital Supply Chain
AdExchanger | Consumer packaged goods (CPG) brands are threatening steep investment pullbacks if higher standards aren’t met on marketing measurement and transparency. And those Fortune...
Mobile Ad Spend to Grow by 31% in the UK in 2018; SpotX Fully Acquired by RTL Group
. According to the latest ad spend forecast, investment in mobile advertising will grow by 31.0% this year, […] The post Mobile Ad Spend to...
Gender Balance in Advertising & Marketing: It’s Time to Broaden the Conversation
on the issue in […] The post Gender Balance in Advertising & Marketing: It’s Time to Broaden the Conversation appeared first on ExchangeWire.com. Via ExchangeWire
Supply-Path Optimization: The Buy Side’s Answer To Header Bidding
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin,...
B2B Marketers Should Act More Like B2C Brands
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Aki Technologies Introduces ‘Katana’
Mobile moment advertising innovator unveils new name for comprehensive platform for Moment Marketing Science San Francisco, CA – Today, mobile moment innovator Aki Technologies unveiled...
What Role is Artificial Intelligence Set to Play in Creative?
, exclusively for ExchangeWire. Accenture estimates that an AI revolution could work to double the annual economic growth rates of 12 of the largest developed...
Singapore Publisher Ends Print & Goes All-digital; Australia’s Network Ten to Be Part of CBS
strong>In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore publisher...
Google Offers Refunds For Fraud, But Only On Its Own Terms
AdExchanger | Google’s latest anti-fraud measure aims to stamp out ad fraud by clawing back money from the exchanges where its DSP purchased fraudulent inventory....
SurveyMonkey Aims Beyond The Inbox With ‘People-Based’ Data
AdExchanger | Founded in 1999, SurveyMonkey has evolved beyond its original positioning as a provider of email questionnaires. The 18-year-old company is on a $200...
OpenX Delivers Advanced Mobile SDK to Market
Mobile SDK drives 50% CPM increases; cuts latency by as much as 200% LONDON, UK – OpenX, a global technology leader in creating programmatic advertising marketplaces...
