Header Bidding: The Next Trend for Brazilian Publishers
Header bidding has been transforming the digital advertising industry as it replaces the legacy waterfall system, which has been dominating media trading since the dawn of programmatic. By allowing the publisher to connect inventory to multiple ad exchanges at the same time in a unified auction, header bidding technology offers myriad opportunities for both the buy and sell sides.
In its early days, header bidding promised publishers fair and transparent competition for their […]
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