strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Lost In Translation Publishers have been “quietly observing shifts in upstream partner...
strong>In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU online...
AdExchanger | Marketers, forget virtual reality (VR) for now. VR and augmented reality (AR) often get lumped together, but AR is the consumer-facing technology that’s...
Advertising across cable, satellite, CTV, OTT and mobile apps reach critical mass – deal enables advertisers to prepare for expected increase in associated spending DAYTON, Ohio...
The Ad Tech industry is fast paced and downright demanding. This you already know. Lots of software has been put in place to help with...
, has agreed to acquire video advertising company, YuMe, bringing supply side together with demand side, to create a unified platform across mobile, video, […]...
AdExchanger | The IAB Tech Lab wants to change its OpenRTB 3.0 programmatic auction standard so that it authenticates basic details of the transaction, like...
AdExchanger | The publication that shunned banner ads reversed course last week when BuzzFeed added programmatic ads. The decision came down to two factors: increased...
AdExchanger | Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a minute at a...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Rocket Fuel belongs to Sizmek; Quantcast provides...
is launched, aiming to help improve cookie synchronisation across the digital advertising ecosystem. Cookies are the default means of identifying users online. Identifying users via a cookie...
Investment to Support Growth of Leading Platform for Local Programmatic Advertising FORT WORTH, Texas – Simpli.fi, the programmatic advertising platform that delivers localization and personalization...
, a TV operating system technology for advertising, raises […] The post VideoAmp Raises USD$21.4m in Series B Funding; SpotX Acquired by RTL Group appeared...
AdExchanger | The second-price auction is crumbling. All the major exchanges/SSPs – with the exception of Google AdX – are rolling out or are deep...
More
