IAB Tech Lab Proposes OpenRTB 3.0 To Create More Honest Auctions
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The IAB Tech Lab wants to change its OpenRTB 3.0 programmatic auction standard so that it authenticates basic details of the transaction, like the identity of the seller. The current OpenRTB standard assumes buyers and sellers honestly identify themselves and their intentions – but some shady players took advantage of that honor system. One problem… Continue reading »
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