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Innovative Digital Formats to Drive Future Global Ad Growth; New Tech Builds Loyalty

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strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Innovative digital formats to drive future global ad growth; New tech builds loyalty; and Consumer ad fatigue driving paid on-demand TV viewing.

Innovative digital formats to drive future global ad growth

Social media in-feed ads, online video, and other digital formats, such as paid content and native advertising, are leading the growth […]

The post Innovative Digital Formats to Drive Future Global Ad Growth; New Tech Builds Loyalty appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.