Johnny Was Puts A Data-Driven Spin On Influencer Marketing
AdExchanger |
Women’s fashion brand Johnny Was wanted to do influencer marketing, but paying an Instagram star or blogger to wear its clothes didn’t feel right for the brand. “What we’re looking for is authenticity,” said Rob Trauber, CEO of Johnny Was. “There are very few people we would pay to influence our products because it’s not… Continue reading »
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