Tremor Video DSP Acquisition Points to the Importance of Being Specialised in Video

to Israeli mobile ad platform, Taptica, for USD$50m (£36.9m), allowing Tremor Video to focus on being a pure-play SSP. Keen to understand how the sale will affect the future of Tremor Video’s DSP in its new home within Taptica, ExchangeWire speaks with Lauren Wiener, CEO of Tremor Video DSP, a Taptica company, about the acquisition and the future focus of the demand-side business.

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Via ExchangeWire

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.