strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In...
: the answer to life, the universe, and everything, writes Lindsay McEwan (pictured below), VP and managing director, EMEA at Tealium, exclusively for ExchangeWire. Since...
10 million jobs are at risk in the next 5-10 years), there’s relatively little analysis of the tangible effect AI will have on marketer’s day-to-day...
AdExchanger | Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected...
strong>Improve Digital has recently appointed a new chief product 0fficer. Joining the European monetisation platform from a previous position at Xaxis, data specialist Aee-Ni Jaskolla (pictured below)...
AdExchanger | Although the industry is settling on a few practical uses for beacons, primarily as a helpmate for attribution, they’re just one marketing data...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbles Apple’s recent policy change to limit cookie-based tracking of Safari...
BASINGSTOKE, England – A new report from Juniper Research has found that advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | About a year and a half ago, global beauty manufacturer Coty realized it needed to get a grip on its own data. The...
Winning Brands Include Lane Bryant, L’Oréal Paris, DICK’s Sporting Goods, Angel Soft and More NEW YORK – SheKnows Media, a leading women’s media company that...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chip Schenck,...
, talks about how universities are finding new ways to recruit top talent by analysing location data and using advanced targeting capabilities to connect with...
underlines its commitment to brand safety and online privacy with two […] The post Certification for Media iQ; FastPay Buys AnchorOps appeared first on ExchangeWire.com....
ayne Blodwell (pictured below), founder and CEO of The Programmatic Advisory, speaks with ExchangeWire about the service layer, the changing relationships between agencies and marketers,...
strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In...
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