Better Transparency In-House Could Cost German Agencies Business
he German programmatic market is in transition. While marketers are preferring the transparency offered by handling programmatic in-house, mobile attribution is thriving, with agencies to thank for good performance here. Although desktop is still taking a strong proportion of advertisers’ budgets, growth here is expected to stagnate in the next year, with spend on mobile web taking the bulk of the spare budget.
Marketers finding greater transparency in-house
By far and away the primary reason marketers are, or would consider, […]
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