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DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy

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strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: DigiTrust reaches critical mass; Study finds advertisers hypercritical of agencies; TabMo partners with Adyoulike; Suggestv closes seed funding round; and TVSquared buys wywy.

DigiTrust is gaining momentum

DigiTrust, intended as a neutral, independent, nonprofit ID consortium with initially 20 tech partners on board, was only established last year. Since then, the initiative has pushed their standardised user token idea and is now gaining momentum […]

The post DigiTrust Gains Momentum; Advertisers Find Agencies Untrustworthy appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.