LATAM Digital Ad Market to Reach USD$41bn in 2021; Globo Group Closes DMP Deal with Salesforce
strong>In this week’s LATAM Roundup: Digital advertising is expected to reach USD$41bn (£31bn) in 2021, according to eMarketer’s Global Media Intelligence Report, with Brazil, Argentina, and Mexico being the top three markets; Globo Publishing Group closes deal with Salesforce DMP to target campaigns using first-party and third-party data; and recent research shows Google AdSense with more than half of market share among Brazilian blogs.
Digital advertising in Latin America to reach USD$41bn in 2021
In its seventh edition, eMarketer’s Global Media […]
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