Category: Data Driven Advertising

AdExchanger | Podcast publishers, rejoice: At long last, Apple has released the beta version of its podcast analytics tool. In June, Apple said it would...

AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rob Beeler,...

AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...

 reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry...

’s latest forecast of programmatic ad spending, programmatic remains strong in the UK. Despite facing changes due to the impending GDPR legislation, as well as...

ata is everywhere, and in massive amounts; but what good can all that data be to marketers if the data isn’t usable, scalable, or able...

strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In...

AdExchanger | Many digital publishers have had nothing but bad news to share this Q4 – from golden child BuzzFeed laying off staff to Mashable...

AdExchanger | Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a consumer opt-out for...

AdExchanger | When ads show up next to questionable content, consumers are far from impressed. Sixty-four percent of adult consumers say a brand’s reputation is...

Industry-leading IP geolocation technology deployed to increase advertising performance. LONDON – Digital Element, the leading provider of IP geolocation technology, announced that Cyber Communications Inc....

 reflecting on the past year and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry...

strong>Radio and advertising have always gone hand in hand. And with newer audio mediums like podcasts gaining in popularity, it has been primed to be...

AdExchanger | Creative often gets neglected by app publishers gunning for installs – but it’s one of the most important aspects of any app-install campaign, said...

AdExchanger | Since 2011, ecommerce startup BarkBox has been delivering boxes of toys and treats to dogs and their owners. The six-year-old subscription service has...

strong>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad spend under threat from lack of...