Comic: Thin Ice
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Category: Data Driven Advertising
Inaccurate Segments May Be Costing Advertisers Billions
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
‘Tis The Season For Ad Fraud
AdExchanger | As advertising spend ramps up during Q4, bad actors respond in kind. Attracted by increased ad budget, fraudsters hide their chicanery within the...
Tracking Is Dead. Long Live Advertising!
In a war, for every yard of ground gained by one side, a yard is lost by the other. Yesterday, it was Apple, fighting for...
Triton Digital Takes Audio Marketplace to South Africa; Captify Expands to Spain
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Triton Digital partners with South African 365...
A Closer Look At Demand-Path Optimization: Why Humans Matter
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan,...
Fyber Partners With Innovid to Bring Scale to VPAID Mobile Video
New York – Fyber, a programmatic trading technology platform, has partnered with Innovid, the world’s leading video marketing platform, to scale programmatic supply of VPAID...
Wirecutter Plots Its Affiliate Future Under The Wing Of NYT Parent Company
AdExchanger | The New York Times acquired The Wirecutter last year because its Consumer Reports-like product coverage mirrored the Times’ aspirations to expand into service...
How Will Advertising Industry Infrastructure Change in 2018?: Experts Predict
reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry...
Twitter Turns A Page In Live Video As Publishers Rethink Traditional TV Distribution
AdExchanger | Twitter is gunning to become publishers’ platform partner of choice, and it’s leveraging live video as a way to capture content – and...
Are the Roles of CIO & CMO Converging Within Brands?
strong>Over the past five years the mainstream marketer’s role has been dominated by the shift to digital. Mastery of marketing and advertising technology, as well...
Snapchat’s Creative Innovation; Google’s Lead In Mapping Tech
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Innovation Snap unveiled a new ad format: sponsored animated filters, which...
Dentsu Aegis Network Acquires DWA to Further Boost B-to-B Capability at Merkle
NEW YORK – Dentsu Aegis Network announces that it has acquired the global B-to-B digital media and marketing agency, DWA. The deal is the latest...
Experts Predict: Publisher Monetisation Progression in 2018
reflecting on the past year, and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry...
Ads.txt: Progress & Perspective
, explains how ads.txt has been used to date, and how compliance will change the face of transparency across the industry. Technology has forever changed...
Cheetah Mobile Collaborates with Microsoft on AI Services
CM Launcher gets major upgrade with the addition of Microsoft Cortana voice assistant SAN FRANCISCO – Cheetah Mobile Inc. (NYSE: CMCM), a leading mobile internet...
