Copenhagen INK

Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon

by ·

strong>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Fraud threatens the credibility of digital advertising; Black Friday not just online phenomenon; and Cyber Monday beaten by December weekend.

Fraud threatens the credibility of digital advertising

Only 40% of major advertisers are confident that more than half of their adverts placed online in the last 12 months have been seen by people, […]

The post Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.