Data, Data Everywhere, But Execution is Key
ata is everywhere, and in massive amounts; but what good can all that data be to marketers if the data isn’t usable, scalable, or able to be properly utilised to their advantage? Writing exclusively for ExchangeWire, Dana Hayes (pictured below), president, ShareThis, offers some guidelines for marketers to succeed in the overwhelming world of data.
Almost every marketer has an insatiable appetite for data. Beyond targeting, modern marketers leverage data to holistically understand consumers, validate assumptions, increase their pool of prospects […]
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