Are the Roles of CIO & CMO Converging Within Brands?
strong>Over the past five years the mainstream marketer’s role has been dominated by the shift to digital. Mastery of marketing and advertising technology, as well as understanding the value of all types of data, have been become key capabilities that a modern digital marketer must have. This evolution of the marketer role is now encroaching on some of the functions of the CIO. Is a convergence occurring with the C-suite?
At our recent ATS Tokyo event we discussed this […]
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