Random Control, Random Results: Standards For Sales-Lift Measurement Needed
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Category: Data Driven Advertising
Sublime Skinz Named as One of the Fastest Growing Technology Companies in EMEA
Sublime Skinz ranked 109th in Deloitte’s prestigious 2017 Technology Fast 500 EMEA London, UK: Sublime Skinz, the leading solution for high-impact non-intrusive digital advertising, announced...
Why Fixing Poor Ad Quality Should Be a Bigger Industry Priority
The advertising industry as a whole has always understood the importance of an ideal user experience, not just to get the consumer’s attention, but the...
ProSiebenSat1 übernimmt Kairion; €3,95 Millionen für Nano Interactive
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: ProSiebenSat1 kauft Kairion; Kapitalspritze für Nano Interactive, Michael...
JEGI And Luma: Mar Tech Spends Big While Ad Tech Cleans Up
AdExchanger | 2017 was a busy year of M&A for the digital media and marketing sector, according to reports released by investment banks JEGI and...
Matt Knust Joins Aki Technologies as Regional Vice President
Moment Marketing Science Platform Hires Shopper Marketing Expert to Lead Midwest Sales Team San Francisco, CA – Aki Technologies (http://www.a.ki), the moment marketing science platform,...
Why Are We Discussing First-Price Auction Anyway?
With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured below), general manager, SmartX Platform,...
Everything Old Is New Again, As MGM Finds Data-Driven Ways To Monetize Its Classics
AdExchanger | MGM Networks is expanding to OTT platforms and expects data-driven TV advertising to revitalize the studio’s library of films and TV shows. Last...
EU Antitrust Authorities to Focus on Data Collection; Fetch Media Sues Uber
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU threatens data collection of big internet...
Checks And Balances Are Key To Clean, High-Quality Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
VideoAmp’s First Annual TV & Video Advertising Survey Reveals Demand for Unified Data Assets and Platforms to Reach TV and Video Audiences Across All Screens
In 2018, Half of Brand-Direct Marketers and Agency Executives Will Try a Cross-Screen Platform for Linear TV, Video on Demand, OTT and Digital Video Advertising;...
Viewability is Subjective: Q&A with Ignasi Prat, Tappx
Viewability remains a hot topic in the ad tech community. With ad fraud continuing to loom over digital advertising, new viewability metrics are being discussed...
Smartphone Spending Overtakes Tablet Spending; Programmatic Ad-buying is Set to Soar in 2018
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In...
2017: The Year The Holding Companies Fell To Earth
AdExchanger | The past year was a tough one for agency holding companies. WPP, Omnicom, Publicis Groupe, IPG, Dentsu Aegis Network and Havas posted little...
The Five Forces That Transformed Programmatic Auctions In 2017
AdExchanger | In 2017, five industry developments caused the ad tech industry to rethink how auction dynamics and quality controls should work in programmatic. These...
Brands That Bet Big On Customer Data In 2017
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
