Snapchat’s Creative Innovation; Google’s Lead In Mapping Tech

AdExchanger |

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Innovation Snap unveiled a new ad format: sponsored animated filters, which are branded augmented-reality lenses for its outward-facing camera. Dunkin Donuts launched the first campaign using the format Thursday. Snap, which claims 3 billion snaps using animated filters are created on its platformContinue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.