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Smartphone Spending Overtakes Tablet Spending; Programmatic Ad-buying is Set to Soar in 2018

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ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Smartphone spending overtakes tablet spending; Programmatic ad-buying is set to soar in 2018; and Fraud and transparency leading concerns. 

Smartphone spending overtakes tablet spending

In 2017, UK retail e-commerce purchases made via smartphone will overtake that of tablets for the first time, according to eMarketer’s latest retail e-commerce forecast.

This year, UK retail e-commerce purchases made by using […]

The post Smartphone Spending Overtakes Tablet Spending; Programmatic Ad-buying is Set to Soar in 2018 appeared first on ExchangeWire.com.


Via ExchangeWire

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