Viewability is Subjective: Q&A with Ignasi Prat, Tappx
Viewability remains a hot topic in the ad tech community. With ad fraud continuing to loom over digital advertising, new viewability metrics are being discussed and implemented by some of the players. Ignasi Prat (pictured below), CMO, Tappx, believes that new viewability metrics may emerge soon, reflecting the changing needs of the market.
ExchangeWire: The AOP has just come forward with an ad quality charter that includes brand safety and viewability standards. What is your view on that?
Ignasi Prat: Each initiative […]
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