IAB AU Calls for Structure, Simplicity & Transparency
With 2017 a turbulent year for Australia’s digital advertising market, plagued by brand safety and ad fraud concerns, industry players now must look to embrace...
Category: Data Driven Advertising
Reamp Invests in Digital Data Automation; TV2U Launches OTT Services in Brazil
ExchangeWire rounds up some of the biggest stories in the LATAM digital advertising space. In this week’s edition: new solution from Brazilian Reamp integrates data...
TV Advertisers Need Better Audience Segments
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tom Weiss,...
Publicis’ Steve King On Trust, Transparency And Transformation In A Post-ANA-Report World
AdExchanger | Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging a more modern...
The Economist Sees A Digital Ad Bubble; Safeguard Scientifics May Sell MediaMath Stake
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Bubble? Investors have overestimated the growth potential of digital advertising, claims...
Return Path Releases New Performance Benchmarks for the Email Campaigns Marketers Use Most
Report analyses 600,000 commercial emails to reveal performance data for 10 common email campaign types, plus best in class examples for each LONDON — With...
Brands Need to Be Directly in Touch with Consumers: Q&A with Mark Cullinane, PCH
Sweepstakes and gaming draw a valuable audience for brands, and Publishers Clearing House has been reaching these consumers since the 1950s through traditional marketing channels....
Nielsen Takes YouTube Mobile Measurement to Europe; Taptica Raises £38.2m
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Nielsen measurement for mobile YouYube app in...
The ‘Brand Safety First’ Approach Is Hurting Digital Advertisers
Brand safety has been the hottest topic in the world of digital advertising for the best part of 2017, since The Times published findings of...
Automation Helps Niche TV Network Reelz Navigate The Cross-Screen Ecosystem
AdExchanger | Reelz, an independent cable and satellite TV network, combines technology and direct sales to compete with larger media conglomerates. Although Reelz has added...
Digital Channels to Power Ad Spend Growth; Mobile Payments Still Looking to Grab a Foothold
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In...
Is Facebook’s Latest Algo Change A Paid-Media Apocalypse? Exec Carolyn Everson Says No
AdExchanger | When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it would also affect...
Adobe And AppNexus Shed Light On All Fees From DSP To SSP
AdExchanger | Adobe and AppNexus plan to give marketers supply-chain transparency from the DSP to the SSP by partnering on a pilot program. Adobe Advertising...
1plusX’s New Recruitment Data Tools Out Of Beta
Publishers selling job ads use artificial intelligence to boost relevant reach of display ads by over 1200 per cent Digital publishers with recruitment advertising departments...
Google’s Buy-Side Boss: ‘There Are Issues Preventing Us From Growing As An Industry’
AdExchanger | Brad Bender will speak at AdExchanger’s upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. Google’s rallying cry for 2018?...
Condé Nast Sees More Advertisers Using Its Data
AdExchanger | Condé Nast has long distinguished itself for having the right context to buy ads against. But these days, it’s also focusing on helping...
