Who Wins And Loses As Brands Flee The Long Tail?
Marketers taking a conservative approach to brand safety are pulling back from buying the long tail to minimize their exposure to fraudulent, non-viewable and brand-unsafe...
Category: Data Driven Advertising
Personalisation In the Luxury Space: Q&A with Tateossian
Personalisation and customer experience have always been paramount in the luxury sector. However, with the shift to e-commerce affecting this space as much as any...
Facebook’s Third-Party Data Pull-Back: Winners And Losers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment
Provides Technical Framework for Improving Consumers’ Video Ad Experiences Across Smart TVs, Connected Devices & Other OTT Systems NEW YORK – The IAB Technology Laboratory...
APAC Programmatic to Go For Co-Ops & More Bidding Options
In this industry byliner, RTB House’s Asia-Pacific managing director Jakub Ratajczak outlines three key trends that will see publishers band together and more bidding options...
YouTube To Suspend Third-Party Ad Serving In The EU
YouTube will no longer support third-party ad serving on reserved buys in Europe beginning May 21, and it will assess whether to extend that policy...
Facebook’s New Political Transparency Tools To Limit Inflamed Opinions And Dark Posts
Facebook on Friday put in place new transparency and verification processes for political advertisers. Last October, the company said it would begin allowing only authorized...
Industry Legend Irwin Gotlieb Steps Down As GroupM Chairman, Transitions To Senior Adviser
GroupM said Friday that global Chairman Irwin Gotlieb will step back from his role to become a senior adviser to the company. Gotlieb was GroupM’s...
Leveraging Your Shoppers Most Recent Behaviours – Q&A with Rockerbox
As creating a relevant, personalised experience for your customers becomes more important, there is an increasing gap in the market for technology that can identify and...
The Facebook Scandal Could Just Mean More Money for Facebook
It’s been quite a month for Facebook, Cambridge Anayltica, and a previously unknown Cambridge researcher named Aleksandre Kogan, writes Kirsty Cameron, digital planning director, Starcom,...
Videa’s TV Advertising Platform Gains Speed Ahead of NAB
Announces New Developments to Address the Evolving Needs of Advertisers and Broadcasters NEW YORK – Videa, an online marketplace for automated television advertising, announced new...
The Future of Cross Device
The cross-device landscape is one that’s rife with widespread misunderstandings. Anyone who gazes into their crystal ball and claims to have all the answers is...
The Video Ad Multiplier Effect
The culminate effect of digital video is creating a multiplier effect, which ticks all the boxes for marketers, says Kai Henniges (pictured below), CEO and...
Acxiom CEO: ‘Signs’ That Facebook May Reverse Data Import Policy
Facebook might be reconsidering the policy it initiated last Wednesday about third-party data providers, Acxiom CEO Scott Howe said Tuesday in a letter to advertisers....
WPP Confirms Its Board Will Investigate CEO Martin Sorrell
WPP confirmed Tuesday that its board has hired an independent counsel to investigate CEO Martin Sorrell for misuse of funds and allegations of inappropriate behavior....
Job Site Monster.com Roars Back To Life
Monster.com’s new CMO, Jonathan Beamer, has a monster job ahead of him. Since its heyday in the late ’90s and early 2000s, the career site,...
