Category: Data Driven Advertising

In this piece, Ed Bussey, CEO and founder, Quill, tells RetailTechNews about the rapid evolution of voice assistants and advises retailers on how to adapt...

RetailTechNews’ weekly Amazon Watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time To Shine Time Warner CEO Jeff Bewkes took the stand today during the...

LONDON – Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP (NYSE:WPP) with immediate effect. Roberto Quarta, Chairman of WPP, becomes Executive...

M&A is a massive part of today’s retail landscape; and in the UK this hasn’t got much bigger than Sainsbury’s 2016 takeover of Argos’ parent...

Blockchain’s foothold in the digital advertising space is getting stronger. In this Q&A, ExchangeWire talks to Charles Manning (pictured below), CEO of mobile ad analytics...

WPP CEO Martin Sorrell stepped down Saturday from the massive agency holding company he founded in 1985 and where he had served as CEO since...

Facebook’s decision to shut off partner categories and turn down the spigot of data flowing into and out of its platform may be a necessary...

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. On the podcast this week, NYIAX founder and President Carolina Abenante talks about her career...

‘Blockchain’ is shouted from all rooftops. But is the encrypted, infinitely expandable chain of data sets the solution to the issues programmatic advertising is currently...

Payment solutions have come a long way from cash and chip-and-pin, and high-profile technology, such as Amazon Go, is making it one of the most...

Premium Profiles and Platform Enhancements Provide Cannabis Product Companies a Highly-Effective Advertising Venue DENVER – Leafbuyer Technologies, Inc. (OTCQB: LBUY) (“Leafbuyer”), a leading cannabis technology...

Because it can take a month or more to tie digital media to offline purchases, CPGs like Del Monte are used to relying on proxy...

Most marketers know that pixel-based tracking faces increasing challenges as a measurement methodology. As some browsers implement third-party cookie management policies that impede or limit...