The Facebook Scandal Could Just Mean More Money for Facebook
It’s been quite a month for Facebook, Cambridge Anayltica, and a previously unknown Cambridge researcher named Aleksandre Kogan, writes Kirsty Cameron, digital planning director, Starcom, exclusively for ExchangeWire.
The facts, as most people know them by now, are that some 270,000 people opted in to answer some questions through an app called MyDigitalLife, which gave the researcher some pretty rich data sets. What a lot of people didn’t know, was that at that time, it was standard practice […]
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