IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment
Provides Technical Framework for Improving Consumers’ Video Ad Experiences Across Smart TVs, Connected Devices & Other OTT Systems NEW YORK – The IAB Technology Laboratory released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to maintain a high-quality advertising experience within over-the-top television (OTT) environments—advocating that stakeholders manage advertising-related activities […]
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