Copenhagen INK

Personalisation In the Luxury Space: Q&A with Tateossian

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Personalisation and customer experience have always been paramount in the luxury sector. However, with the shift to e-commerce affecting this space as much as any other, luxury brands are having to find a way to match their offline offerings in an online environment. We caught up with Sumeet Ambre, e-commerce & digital marketing manager, Tateossian, at FUTR 2020 to discuss these changes.

RetailTechNews: How does selling luxury goods online differ to selling other goods online?

Sumeet Ambre: […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.