Blockchain as a Better Way Forward: Q&A with Charles Manning, CEO, Kochava
Blockchain’s foothold in the digital advertising space is getting stronger. In this Q&A, ExchangeWire talks to Charles Manning (pictured below), CEO of mobile ad analytics company Kochava whose independent blockchain platform XCHNG seeks to tokenise the insertion order and cut out the middlemen of the digital advertising ecosystem, solving several industry problems in the process.
ExchangeWire: Why is brand safety such a difficult issue to solve for?
Charles Manning, Kochava
Charles Manning: Back in November, video ad platform Teads surveyed 100 CMOs and […]
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