The new User Interface in Tealium’s Universal Data Hub empowers companies with the most comprehensive and flexible approach to customer data collection, management, enrichment, and...
Experienced marketers and merchandisers understand that every few years there is a ‘-geddon’ or ‘-ocalypse’ that monopolises the industry’s attention – sparking fear, changing priorities...
RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...
Emodo, Ericsson’s mobile ad platform for telcos, is aiming to boost the quality of location data in the ad ecosystem with a tool launched Thursday...
According to Nate Woodman, the new chief data officer for Havas, the media agency’s job is all about controlling data flows. “How do you take...
After months of speculation about how GDPR will change programmatic, the deadline for compliance has finally come (and gone). The Media and Marketing Privacy summit,...
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Retailers Know Too Much; CRM Battling for Budget; and...
Artificial intelligence (AI) adoption is relatively modest across large enterprises, but marketing and sales organizations are embracing the technology most quickly. Forty-six percent of companies...
New capabilities allow SMBs to manage and optimize their search campaigns on Bing, as well as Google AdWords, dramatically increasing revenue and campaign performance PRINCETON,...
Arguably, one of the most crucial aspects of performance advertising for in-app gaming is creative. From leveraging the correct ad format – depending on your...
Today, retailers operating physical stores are faced with a decision: innovate or close. In this Q&A with RetailTechNews, Adam Levene, CEO & founder, Hero, explains how his...
Advances leadership in global digital audio advertising ecosystem OAKLAND, Calif. – Pandora (NYSE: P), the largest music streaming service in the U.S., announced it has...
As many brands move to six-second spots to promote their brands, Grey Goose has gone in the other direction with “Off Script,” an eight-episode series...
World’s Largest Open Audio Platform Adopts AppNexus Technology to Monetize Audio and Video Inventory NEW YORK – SoundCloud, the world’s largest open audio platform, announced...
Amazon has done it again — according to its latest earnings report, fourth quarter revenues exceeded estimates at USD$60.5bn (£45.5bn) and annual sales hit USD$178bn...
RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...
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