Facebook To Shareholders: Sorry ‘Bout The Scandals, But We’re Making Changes
Although Facebook’s stock has mostly recovered from its Cambridge Analytica lows, stockholders are unamused by the rocky ride. “Scandal is not good for the company’s...
Category: Data Driven Advertising
It’s Time For A Data Intervention
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Network Communication Capabilities Compromise Gamer Experience: Q&A with PacketZoom
With a surge in popularity of multiplayer games, it comes in tandem with a number of challenges, not least of all with mobile app communication...
Publishers & Advertisers Fight on the Same Side in the Battle Against Ad Fraud
Fraud in the advertising sector is nothing new, but awareness is on the rise. According to a new study in the first quarter of 2018,...
Can Martin Sorrell’s New Venture, S4, Succeed In A Changed Marketing Landscape?
As many expected, former WPP Group CEO Martin Sorrell isn’t quitting without a fight after being boxed out of his company in April. Sky News...
WPP Named World’s Most Effective Communications Group for Seventh Consecutive Year
Effie Index recognises companies that are most effective at delivering business results for clients NEW YORK & LONDON – WPP (NYSE:WPP) has been ranked as...
Verve Snaps Up Receptiv To Take A Bite Out Of The In-App Video Market
Location marketing platform Verve is angling for a piece of the growing programmatic mobile video pie with the acquisition of in-app video ad vendor Receptiv...
Paul Dolan Joins Varick As First-Ever CEO To Lead Shift In Business Model
Varick Media Management said Wednesday that former Xaxis executive Paul Dolan will join the company as its first-ever CEO. Varick, launched in 2008 as one...
Personalising Your Consumer Voice: Q&A with Persado
With so many consumers to talk to, retailers need to ensure that they personalise their messaging to each every shopper. In this piece, Aaron Masih (pictured...
The KPI Paradox: Marketers Rewarded for Fraudulent Traffic
Digital ad spend is at an all-time high, and so is fraud, writes Asaf Greiner, CEO and co-founder, Protected Media, exclusively for ExchangeWire. Are brands reluctant...
Church’s Chicken CMO Hector Munoz Tries To Reinject Life Into The Brand With A New Campaign
Hector Munoz knows quick-service restaurants (QSRs), having worked in the space for more than 25 years. Munoz rose through the ranks at Burger King, then...
H Code Media and La Prensa Grafica Ink Exclusive Partnership Deal
Los Angeles, CA – H Code Media, the leader in digital advertising for the US Hispanic market, announced a new exclusive partnership with Grupo LPG,...
ePrivacy: Why Companies Are Underprepared For A Post-GDPR World
May 25 is here and let’s pretend that companies up and down the digital supply chain are ready for the General Data Protection Regulation enforcement...
GDPR: The Controller Vs. Processor Hot Potato Could Hurt Consumers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Fighting on All Fronts: Preventing Fraud in an Omnichannel Retailing World
Two decades ago, the retail experience mainly consisted of brick-and-mortar stores, restricting consumers to operating hours and limited payment options. Today, with a connected environment...
Amazon on Hunt for Indian Deal; Kroger Fighting Back with Ocado Deal
RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail...
