How Grey Goose Makes Its Digital Video Super Premium
As many brands move to six-second spots to promote their brands, Grey Goose has gone in the other direction with “Off Script,” an eight-episode series featuring 10-minute segments of Jamie Foxx interviewing celebrities. Participants include Melissa McCarthy, Gabrielle Union, Vince Vaughn and Sarah Silverman. “We wanted to change the model from interrupting with branded content… Continue reading »
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