GDPR Ushers in New Era of Customer Empowerment & Engagement

Experienced marketers and merchandisers understand that every few years there is a ‘-geddon’ or ‘-ocalypse’ that monopolises the industry’s attention – sparking fear, changing priorities and, in some cases, altering the landscape forever. In this piece, James Norwood (pictured below), EVP strategy & CMO, Episerver, tells RetailTechNews how the most recent of these – GDPR – poses new challenges for retailers than faced in the ‘-geddons’ of years past.

The nearest and dearest situation is that of the general data […]

The post GDPR Ushers in New Era of Customer Empowerment & Engagement appeared first on ExchangeWire.com.


Via ExchangeWire

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.