Winning the War Against Amazon

Amazon has done it again — according to its latest earnings report, fourth quarter revenues exceeded estimates at USD$60.5bn (£45.5bn) and annual sales hit USD$178bn (£134bn), up 31% since 2016. Clearly, Amazon is getting things right. With an easily navigable site, plentiful product choice, and precisely targeted advertising, the e-tailer’s growth is seemingly unstoppable. In this piece for RetailTechNews, Vanessa Tadier, general manager, Europe, Visual IQ, a Nielsen Company, tells us what retailers must be doing if they’re to […]

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.