Company is Granted Patent for “Systems and Methods for Selecting Television Content Inventory and Predicting Available Inventory” NEW YORK – Videa, an online marketplace for automated...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: APAC Ad...
This week, JD.com says it clocked a record high of USD$24.7bn (£18.62bn) in transactions from its recent mid-year sales event, which also marked the first...
Travel publishers often miss the boat on attribution. Although their content is an integral part of the trip-planning process at the top of the funnel,...
You: Hey Client, see attached for the latest banner ad designs. Each folder is a different ad set. Client: I can’t open the files…do I...
AT&T has big plans to operate a programmatic exchange for the advanced TV advertising industry. Its Monday acquisition of AppNexus gives AT&T the infrastructure and...
Extreme Reach co-founder Tim Conley is officially the company’s new CEO, the video ad platform said Tuesday. Conley previously served as Extreme Reach’s COO and...
At the Cannes Lions festival last week, Clear Channel International brought together experts from across the advertising ecosystem to discuss the future of out-of-home advertising...
Former Telenor Executive Joins Team in Singapore SINGAPORE – Tapad, the company reinventing personalization for the modern marketer, announced the appointment of Abhay Doshi as...
While many advertisers are shying away from news content due to brand safety concerns, News UK is making the case that buying ads alongside emotionally...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. This week on the podcast, we hear from Mark Zagorski, CEO of publicly traded...
It’s been two years since the Association of National Advertisers, working with consultancy Ebiquity and investigative firm K2, dropped a damning report on agency transparency....
Los Angeles, CA – Sabio Mobile, the Leaders in App Science®, today announced it won a Campaign Tech Award for its work on the popular...
Advertisers in Asia-Pacific are limiting their own access to available mobile inventory – and ability to engage users – if they do not work with...
The out-of-home (OOH) is in a transformative phase. With the advent of DOOH, gone are the days where it was considered a passive medium. The...
MDC Partners CEO Scott Kauffman runs his agency network a bit differently than his peers. While the agency founders’ culture has come under fire recently,...
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