Why APAC Marketers Must Diversify Mobile Ad Formats to Reach & Engage Their Audiences

Advertisers in Asia-Pacific are limiting their own access to available mobile inventory – and ability to engage users – if they do not work with a variety of ad formats. Some mobile app publishers in the region support only specific formats, such as native ads. Marketers, or DSPs, that do not have this marketing content may be missing out on opportunities to tap into new audiences, says Rakhee Patel (pictured below), head of demand partnerships in Asia-Pacific for Twitter’s MoPub, in […]