Bladerunner or Run of the Mill? The Evolution of Out-of-Home Advertising
At the Cannes Lions festival last week, Clear Channel International brought together experts from across the advertising ecosystem to discuss the future of out-of-home advertising and its evolution from broadcast to narrowcast.
ExchangeWire’s Ciaran O’Kane moderated the discussion between Donna Vieira, CMO, consumer bank and Chase wealth management, JP Morgan Chase; Mike McGee, CCO and co-founder of Framestore; Jeyan Heper, CEO, Skyn; and Clear Channel International’s commercial innovation director, Cadi Jones.
OOH still plays well into the big brand awareness goal, perhaps […]
The post Bladerunner or Run of the Mill? The Evolution of Out-of-Home Advertising appeared first on ExchangeWire.com.
