Copenhagen INK

Emotion-Based Buys: News IQ’s UK Version Goes For The Heart

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While many advertisers are shying away from news content due to brand safety concerns, News UK is making the case that buying ads alongside emotionally charged content drives stronger results. The publisher of The Sun and The Times loaded its version of News Corp.’s News IQ platform with data about readers’ opinions, emotions and preferences.… Continue reading »

The post Emotion-Based Buys: News IQ’s UK Version Goes For The Heart appeared first on AdExchanger.


Via: AdExchanger

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.