New Ladders CMO To Data-Driven Marketing: You’re Hired.
Jordan Cohen’s resume has a clear theme: data-driven marketing. In April, Cohen joined Ladders, a job board for positions that pay $100,000 or more. But...
Category: Data Driven Advertising
Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video...
Why Your Viewability Percentage Doesn’t Matter
The topic of viewability in programmatic has been discussed ad nauseam in recent years, so why, you might ask, do we need another article on...
AdsWizz Aims To Make Programmatic Audio Easy To Buy
Programmatic audio has been in desperate need of scale. Pandora hopes its March acquisition of digital audio platform AdsWizz will bring that scale to a...
Post-GDPR, How Many Will Really Opt Out Of Personal Targeting?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Singapore Publisher Merges Content Marketing Units to Create ‘Sweet’; Japanese Agency Spins Up Creative Unit
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Singapore Publisher...
GDPR Signals Need for APAC Firms to Evolve Data Strategy
The General Data Protection Regulation (GDPR) may be up and running for over a month now, but businesses in Asia-Pacific will need to reassess their...
Podcast: Terry Kawaja’s World View
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. This week’s podcast guest, LUMA Partners CEO...
IPG Makes A $2 Billion Bet On Data With Acxiom Marketing Solutions
Times are changing at IPG. The holding company used to tout its neutrality around data and technology, with CEO Michael Roth using the phrase, “Why...
Large Brands Plan to Move to Independent Media Agencies to Improve Transparency in 2018, New Survey Finds
86% of CMOs are concerned that their current agency is failing to deliver transparent results Almost all brands admit that they are planning to change...
One Year In, Wavemaker Takes Shape But Stays Fluid
What do you get when two legacy media agencies merge to create a new brand? An entity that aims to be more agile and data-driven...
MRC’s Video Measurement Guidelines Address OTT For The First Time
The Media Rating Council is officially down with OTT. On Friday, the group released an updated version of its Digital Video Ad Impression Measurement Guidelines,...
eBay Advertising Soft-Launches Self-Serve Ad Product for Local Services
eBay Advertising has soft-launched ‘eBay Local Services Ads’, a brand new product designed to help local service organisations reach new customers and grow their businesses....
Data Driven And Daring: The 10 Boldest Marketers
by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan Joe Getting a big brand to shift its marketing approach is about as easy...
Mobile Soars in Eastern Europe; AppNexus Acquired by AT&T
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Eastern Europe Is Biggest Growth Market for...
Chase Revs ‘BizMobile’ To Target Small Businesses
Starting with Detroit in mid-June, Chase for Business will send a branded “BizMobile” van across the country to give advice to small businesses. Chase for...
