Following Flashtalking’s recent acquisition of Spongecell, ExchangeWire speaks with John Nardone, CEO, Flashtalking, about why creative needs to be a crucial part of the process,...
Wendy Hogan, CX and marketing strategy director, Oracle, and board member of The Marketing Society, shares her thoughts on why we need to stop referring...
With the latest football world cup under our belt, Thomas Bremond (pictured below), general manager, international, Comcast, looks at why sporting events continue to be lucrative...
Time Inc. UK, Infopro Digital, Dezeen and Dennis among those celebrated at the prestigious annual awards London, UK: The Association for Online Publishing (AOP) recognised...
July is historically a slow month for the US retail industry. It splits Memorial Day and Labor Day shopping spikes, and foot traffic dwindles as...
User acquisition is evolving. Where it used to be all about the number of installs, developers are becoming smarter and more discerning about campaign metrics...
Trusted Media Brands is continuing its turnaround and building a revenue team to take advantage of its digital audience growth. Over the past year, the...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
MediaMath is flush with cash and ready to ignite consolidation in ad tech. Thanks to a $225 million investment by private equity firm Searchlight on...
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This episode of AdExchanger Talks is supported by Tealium. ComScore CEO Bryan Wiener will speak at AdExchanger’s...
Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France London – Taboola, the leading...
With the sheer amount of data available to advertisers, and programmatic making up 80% of all digital display advertising spend (IAB/PwC 2018 Digital ADSPend study),...
Machine Zone’s (MZ) experiment with homegrown ad tech is over. The gaming company shuttered Cognant, an internal demand-side platform created in 2016 to help MZ’s...
This week, ride-sharing operator Grab has further expanded its offerings to include grocery delivery as well as unveiled a suite of APIs (application programming interfaces)...
Brands are undergoing dramatic change structurally, as the role of data and technology has forced many marketers to rethink whether they are effectively organised around...
New Mindset Research Shows UK Mobile Users In Active Mindsets Are Four Times More Likely to Respond Positively To Contextually Relevant Advertising vs. Previous Behaviour...
More
