A new partnership is bringing together powerful data visualisation and data-driven business intelligence to give companies an unprecedented understanding into the offline world. Cambridge, UK:...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Broadcasters...
Mergers and acquisitions within ad tech and martech are firmly in the spotlight at the moment, with some very interesting moves happening across the space....
Isobar Commerce a market-leading commerce practice within Isobar, a global digital marketing agency, announced that it has achieved Magento Global Elite Partner status, the most...
What is App Store Optimisation (ASO) and are mobile gaming developers making the most of it to maximise app-store visibility and potential installs? TheGamingEconomy speaks...
Ask any publisher and they’ll tell you ad nauseum just how valuable Facebook has been for third-party distribution over the years. But, due to changes...
The inability to manage reach and frequency is the biggest threat to digital advertising, according to Merkle CEO David Williams. Merkle has spent the past...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul Sluberski, regional vice...
Offers Set-Top Box Data Processing, Custom Audiences Segments, Aggregated TV Viewership Data and Further Bolsters Its Software Solutions The acquisition brings close carrier relationships to...
The service layer is arguably the most competitive segment of digital marketing right now. A bunch of macro and micro trends are transforming the relationship...
Considering the rapid development of buy-side audience targeting technologies, publishers do, and will, continue to rely on programmatic as the primary way to generate advertising...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
AppNexus launched the first video advertising product for its demand-side platform (DSP) in late 2015. Over the next two years it built out its video...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Control Direct-to-consumer upstarts are giving established brands a run for their money, and...
Live sporting events and streaming services help drive growth, while the TV set remains platform of choice London, UK: FreeWheel, a Comcast company and the...
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