Shifting Perspective: Using Data to Back Up Creative

With the sheer amount of data available to advertisers, and programmatic making up 80% of all digital display advertising spend (IAB/PwC 2018 Digital ADSPend study), it is easy to lose sight of the digital advertising consumer experience. The IAB Display & Data Steering Group – in particular Spotify, Pubmatic, Zenith Media, Rubicon Project, the7stars, and Oracle Cloud Data – have collaborated to discuss how and where data, programmatic, and creativity all fit into the same equation.

ExchangeWire: Conversations about programmatic are […]