Breaking Down Silos: Data & Technology Are Transforming Marketer Operating Models
Brands are undergoing dramatic change structurally, as the role of data and technology has forced many marketers to rethink whether they are effectively organised around the customer. Ryan Kangisser (pictured below), partner at Mediasense and Stack I/O, as well as a judge for The Wires Awards 2018, explains why this is the case, and how marketers can overcome the barriers they may face in shifting operating models.
Data and technology have been key catalysts, as they have exposed […]
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